What are "赛博难民"(Cyber Refugees)?
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The term "cyber refugee" or "digital refugee" has recently gained popularity, particularly in the context of TikTok users in the United States. Here's an explanation of this phenomenon:
What are "Cyber Refugees"?
"Cyber refugees" refers to social media users who are forced to migrate from one platform to another due to external factors, such as government bans or shutdowns of their preferred apps. In this case, it specifically relates to American TikTok users who are preemptively moving to other platforms, particularly the Chinese app Xiaohongshu (Little Red Book), in anticipation of a potential TikTok ban in the United States.
Why are TikTok Users Becoming "Cyber Refugees"?
- Impending Ban: The U.S. government has been considering banning TikTok due to national security concerns, prompting users to seek alternatives.
- Digital Protest: Some users are migrating to Chinese apps as a form of protest against the U.S. government's decision and to express their disagreement with the ban.
- Cultural Exchange: Many users see this as an opportunity for cross-cultural communication and understanding between American and Chinese netizens.
The Choice of Xiaohongshu (Little Red Book)
Xiaohongshu has become a popular destination for these "cyber refugees" because:
- Similar Features: It offers features similar to TikTok, making the transition easier for users.
- Global Accessibility: Unlike some Chinese apps, Xiaohongshu allows registration with international phone numbers.
- Content Algorithm: The app's content distribution mechanism is similar to TikTok's, providing a familiar user experience.
Impact and Reactions
- Cultural Exchange: This migration has led to unexpected interactions between Chinese and American users, fostering cultural understanding.
- Language Barriers: Many American users are navigating the predominantly Chinese interface, leading to humorous situations and translation requests.
- Platform Adaptation: Xiaohongshu is reportedly hiring English-speaking content moderators to accommodate the influx of new users.
This phenomenon highlights the interconnectedness of global social media and the unintended consequences of digital policies. It also demonstrates how users can creatively respond to platform restrictions, turning potential digital displacement into opportunities for cross-cultural engagement.